Industries we serve
Beyond Vigilant Cross-Industry Expertise And Commitment To Our Clients Spans Coast To Coast
According to a 2017 PWC study, 80% of financial organizations believe their business is at risk to innovators.
These innovators are leading with customer experience strategy – and using that strategy to inform their decision making in marketing and technology investments. We help our clients build a Customer Centric strategy and then use that to optimize people, process and platform decisions to drive CX innovation with the end goal of driving financial success and long term customer loyalty.
When we work with clients in education we strive to understand the goals of what the School or University is looking to achieve.
It is also equally important that we understand the needs, wants and goals of the students we are crafting MarTech efforts for – and have insight into the critical points in their student experience where they might “opt out” or have a high likelihood to lose their hope. Education is going through a massive digital disruption, and while we focus on how to leverage technology to improve the overall educational experience, we need to factor in the human and emotional connections that students need from their parents, peers and teachers in order to succeed.
A great customer experience in Healthcare is not just good for the patient – it is good for business.
Improving the consumer experience and member engagement can strengthen a financial performance in multiple ways, including lowering churn rates, decreasing administrative costs and lowering overall cost of care. In order to realize these benefits, though, you must have a solid persona and data driven customer journey mapping and tracking capability. We have deep expertise in this industry and can help you navigate the complexities of applying solid CX strategies to realize business benefits.
The Retail Customer Experience is not just theory it means that every minute, every touch, every interaction is an opportunity to deliver value.
Retailers who are able to visualize customer journey data in a single view can increase storefront conversions 38% and increase shopper dwell time by 7-28 minutes. The most successful retailers need to see and understand, in one holistic view, commerce data, supply chain data and customer data. . . this translates into value for the retailer and the customer. Robots will completely reshape the retail customer journey. More progressive retailers will use social robots to encourage customers to interact, they’ll offer additional value such as advice, recommendations, reviews, and real-time information, creating a more authentic relationship between shoppers and retailers – ironically between a robot and human.
CMS, CRM, AA, AR, VR, IoT, VoC, CX – no matter what the acronym, these are all things you need to consider when creating your CX strategy.
At Beyond Vigilant we live in the intersection between Marketing and Technology and we can help you navigate the murky waters of the acronyms and bring order to the technological chaos of your CX strategy. CX is changing the face of technology and technology is changing the dynamic of CX – in order to succeed you need to have a strong understanding of both to leverage the power when they are brought together right.
Digital disruption is alive and well in the travel industry – and it is accelerating as the millennial generation comes into the discretionary income to support personal travel on top of the professional travel they are already engaged with.
In order to differentiate in travel, it is not good enough to have the data, you need to put it to work to improve the overall customer experience and use it gain loyalty and repeat engagement of your most loyal consumers. Whether you believe in the concept of consumers becoming ‘human data packets” where all of their preferences and stored and used as a virtual personal travel concierge service or not, applying the rigor and discipline of customer journey mapping, improving critical consumer interactions and understand customer’s needs, wants and goals will definitely determine the future .growth or decline of travel brands