The key is to scaling personalization is designing content components for reuse with controls defined at the component level which ensure consistent functionality and easy authoring without sacrificing personalization.
Our content experts help create:
- Content management policies, governance and workflows to ensure that the appropriate people can create, change, edit and publish content.
- Editorial process and guidelines for creating or evolving the existing editorial process as the publishing cycles evolve as clients begin taking full advantage of the content and editorial capability of a Modern CMS Platform.
Our team will work to ensure that each content component is tracked at the component level to ensure optimal performance. Many of the CMS platforms support component-based tracking to enable personalization and customization of content within the system.
Our team helps migrate content identified within the content audit as “keep” on to a new CMS platform using best practice methods based on platform migrated from and platform migrated to.